• Performance

instead of bribery

• Sustainability

instead of quickie

• Surprise

instead of standard

• Satisfaction

instead of manipulation

I am familiar with your problems 

• Retail shops are losing traffic. Frequency creating activities are not sustainable.
• The sales of whole product ranges and brands collapse.
• The classic advertising no longer works.
• The interconnection of the online and offline business is quite difficult.
• Non-differentiated sales promotions and / or lack of sales support programs.
• A deficient visual merchandising or orientation chaos at the POS.

A changed media behavior and an increasing number of ad refusing people cause unsafe and incorrect media shifts.

In times of digitization, many questions arise.

The causes are manifold 

• Many companies have no clear positioning. The brand appearance is inconsistent in the absence of a brand core definition. There is no clear differentiation. For many companies metoo services are good enough.
• Target groups an buying processes have changed
• The customer shopping process - the customer journey - is not defined or adapted to the changed customer purchasing behavior. It's complicated which message has to be communicated at which point in which channel in which way and in which tonality. The assortment presentation is often not customer-oriented - neither at the POS, nor in the WebShop.
• Omni-Channel does not work. Online and offline business are not always well interconnected.
  
• Trading companies often do not really invest in the necessary private label management.

The cause analysis is the basis for an effective problem solution.