Organization
Thesis:
The organization is based on processes.
Antithesis:
The organization is made up of individual competences.
The integrated marketing department
Marketing efficiency begins with the right structure and integrated processes.
I believe that
marketing has to be interconnected with relevant operational business processes and aligned with customer requirements and corporate objectives.
Questions
How is your marketing department structured? Are your marketing activities interlinked with business processes?
Consulting & Coaching
• Structuring of your marketing organization
• Adaptation to your individual requirements and customer requirements
• Integration of your teams in your specific operational and strategic processes
Agency, Media & Service Provider - Selection & Guidance
An open and partnership-based cooperation with the service providers has a lasting positive effect on the brand.
I believe that
the right choice and a cooperative partnership with agencies and partners is a sustainable good basis for brand work.
Questions
How do you choose your partners? How do you lead and manage and audit these?
Consulting & Coaching
• Selection procedures
• Agency pitch and contract
• Media pitch and contract
• Agency management
• Media Audit
Omni Channel / Interconnected Retail
... is the collegial collaboration of Offline and Online business with the aim of simple and fast shopping.
I believe that
an interconnected offline and online business has to make sure that the customer can shop as easy as possible and may change the channel according to individual needs and requirements.
Relevant content and benefit advantages are provided on demand at all contact points in the type of need.
Questions
Is your "old world” connected to the digital world in a customer-oriented way?
How to integrate a small-space concept into an existing large-area system?
Consulting & Coaching
Contact
Email: mk@marckreisel.de
Cellphone: +49 - (0)151 - 16 11 01 94
Address: Im See 23, 76877 Offenbach, Germany